Why most diets fail? And why it matters on 10x journey?

Have you ever struggled to find a plan that works?

I know I have. Countless times.

Five years ago I weighed in 100kg sharp. I was in bad shape and tired all the time. 

Every time I started a diet, I soon found another one that looked even better. Sometimes months passed in a state of indecision and bad habits. Weight kept stacking up. I ate like a pig.

​The pendulum swung for me when a friend shared a pdf with me.

Scientists at Stanford had published a study "Comparison of Weight Loss Among Named Diet Programs in Overweight and Obese Adults" in the esteemed Journal of the American Medical Association.

The conclusion was both stunning and logical: "Any and all of the popular weight loss diets out there lead to significant weight loss. This supports the practice of recommending any diet that a patient will adhere to in order to lose weight."

Here it is on a bumper sticker: Any diet works if you start and stick to it!

But now you may be wondering what this has to do with 10Xing a business?

Well, for a long time I kept reading and researching the perfect plan to save my business. Sometimes months would pass in a state of indecision and bad habits. Poor results kept stacking up. Nothing seemed to work.

As our business was two weeks away from bankruptcy in 2014, we had to make a move or die. To pick a plan. Any plan.

What we chose was simple. We decided to put all our effort into making cold calls. Talk to an epic number of strangers to find new clients. After 970 meetings, things slowly started to shift for us. The plan worked. We’re still here!

As my friend shared the Standford Pdf about diets, the dots finally connected. Any diet works, if the patient adheres to it long enough. I took a leap of faith and chose Tim Ferriss’ 4 Hour Body as the guideline stayed with it. Today I weigh 20kg less and feel more energy than ever.

The lesson is simple. Whatever you desire to do there most likely are only two steps.

1. Make a decision and start. Just pick a plan already!
2. Stick to the plan long enough to see results!

​As The 10X Journey continues, I’ll share in the next posts the basic principles of the plan I chose for taking this business from 1.000.000€ all the way to 10X!

P.S. Yes yes, there is a third step too. Since there are plans that actually suck too... once you see results, it's time deploy judgement too. It that plan has potential, start optimising it for your business, or body!